Uber and Moda Living announce prop tech partnership to reduce car ownership in UK cities  

  • – First collaboration between Uber and a UK housing developer
  • – Plan to cut car ownership, helping cities reduce congestion and pollution
  • – Swap parking spaces for fitness and media rooms, giving residents better value
  • – Prop tech partnership set to lead the build to rent market

We’re pleased to announce a UK first. Moda is collaborating with Uber to help reduce car ownership across the UK’s largest cities.

Incorporating prop tech into every Moda development, Uber will offer residents up to £100 credits per month which they can access via their Moda resident app. In the first collaboration of its kind in Britain, Uber credits will be given to every resident that agrees not to have a car parking space within a Moda development.

Instead of owning a car and renting a parking space, Uber credit will allow residents to simply press a button and get a ride, reducing the need for city centre car ownership.

This will also allow Moda to swap the space previously used for car parking for greater amenities within the development, including fitness centres and media rooms.

Moda will offer renters a bespoke app to connect with each other, control heating and entertainment, as well as order food and other services, such as booking a ride through Uber. The integration will offer customers a seamless city centre renting experience.

By partnering with Uber, Moda is hoping to create more sustainable developments as UK policymakers seek to encourage more housebuilding while reducing emissions.

There are around 30 million cars in the UK – and 95% of the time cars remain parked and unused, taking up valuable space on the street or in car parks. By helping to reduce the need to own a private car, the partnership’s aim is to put urban space to better use and reduce congestion and air pollution over time. In London Uber also offers UberPOOL where riders can share a car with someone heading the same way, helping to further reduce miles travelled.

Moda, backed by Apache Capital Partners, is delivering more than 6,000 apartments across the UK with major city centre developments in London, Edinburgh, Glasgow, Leeds, Liverpool, and Birmingham, all cities where Uber operates. Its first scheme, Angel Gardens in Manchester’s NOMA neighbourhood, is currently under construction and will house close to 900 residents when it completes in 2019.

Moda’s buildings are created only for rent, and include shared areas that mimic a high-end hotel.

 

Jo Bertram, Regional General Manager of Uber in the UK, said:

“Cars are one of the most expensive assets most people own, but they’re used just five per cent of the time. Our mission is for everybody to have a reliable ride at the touch of a button so they don’t need their own car. Joining forces with Moda Living will be a big step forward in making that a reality. By helping people get around and connect with public transport without needing their own car we can put some of the space wasted on parking to much better use.And with more people using car sharing options like UberPOOL we can reduce congestion and emissions too.”

Johnny Caddick, managing director of Moda Living, said:

Our apartments are for rent rather than for sale so we need to consider how our customers will live in cities in the future. Embracing future technology is vital from day one and these plans for a partnership with Uber would not only give our customers an affordable ride at the touch of a button – it would also enable us to design better buildings with more space for social interaction. Everyone wants a more frictionless life and Uber’s model fully aligns with our approach of wanting to drive efficiency and maximise value for our customers.”

Richard Jackson, co-founder and managing director of Apache Capital Partners, said:

“Cities face huge challenges that can only be solved through collaboration. This proptech partnership around cutting car ownership is one logical step to free up space and cut emissions. Uber’s endorsement of the Moda Living brand sends a clear message to civic leaders that we are ready and willing to help improve not only the lives of renters but also the communities around the buildings we invest in.” 

Peter Burns, managing director, UK development and residential capital markets at CBRE said:

“We know real estate development is about far more than bricks and mortar and this tie-up shows that Moda Living with Uber is prepared to be not just a build to rent pioneer, but a genuine innovator in proptech as well.”

Gareth Lewis, UK real estate director at PwC, said:

“Moda Livings tie-up with Uber is a great example of an innovative approach by a property business that capitalises on both advances in tech and the growing relevance of the sharing economy. Encouraging alternatives to car-ownership is essential to improving the liveability of cities, and partnerships like this will undoubtedly raise the level of debate around alternative uses for the significant amount of space currently dedicated to car parking. “